I was brought on to design the visual identity for a new creative studio. The aim was to craft a brand that felt bold, flexible, and rooted in the studio’s experimental ethos. Inspired by the graphic patterns and color play of vintage arcade game cabinets, I built a visual system that fuses analog nostalgia with contemporary design. From logo and typography to layout and palette, the identity leans into texture, modularity, and movement built to adapt seamlessly across digital and physical spaces.