PAARD Den Haag - The Spot - Branding & Poster Campaign
Branding , Graphic Design
2024
I created the branding and poster campaign for a genre bending party called that moved fluidly between UK Bass, Garage, UK Rap, Afro, Drill, and Grime. The visual identity took inspiration from colouring books, school desk doodles, and the chaotic energy of youth culture. Using heavy textures, rough sketches, and a raw mixed-media approach, the design aimed to feel gritty, playful, and unfiltered much like the music itself. The result is a loud, layered visual language that embraces clash, contrast, and creative rebellion.


